HI, I’M DHEANDRA JACK – THE FOUNDER AND CREATIVE ENTREPRENEUR BEHIND DHEANDRA NICOLETTE.
Dheandra Nicolette, my personal brand, was designed to foster a community that embraces creativity and entrepreneurship in all aspects of life. As I've grown and evolved I realized it was time that my brand evolve as well to showcase the multitude of skills that I've honed over the years and step into my calling as a thought leader, strategist and overall spiritual boss woman!
I have always wanted to become an entrepreneur. In fact, when I was younger I had several “businesses” from my short lived clothing line, rightfully named “Dsign”, to my dog walking business. I was always creating something new and having so much fun in the process.
"You may not control all the events that happen to you, but you can decide not to be reduced by them."
Fast forward to college where I majored in Psychology and Sociology and almost ended up pursuing a doctorate in psychology. I blogged the entire summer before my senior year, honing my personal brand, and found myself diving into the world of marketing, advertising, SEO and more. It was just the tip of the iceberg, but I wanted more!
I found myself in a master’s program for global communications, marketing and advertising. I desired to quench my thirst for knowledge of how these things worked. At the end of the year (it was an accelerated program)
I FOUND MYSELF WITH A MASTER’S DEGREE, A STRONG DESIRE TO START MY OWN BUSINESS AND AN EVEN STRONGER DESIRE TO AVOID CORPORATE AMERICA.
So, that’s just what I did.
I founded a cosmetics company and my daily search for full-time marketing specialist, marketing coordinator and analyst jobs slowed and slowed until one day I found myself working full-time for myself.. well, semi-full-time. I had a job as an independent contractor where I was doing marketing and business coaching. Now, let me be clear – your girl was struggling.
YET, EACH AND EVERY DAY I WAS GRATEFUL TO BE DOING WORK THAT I LOVE AND WORKING WITH CLIENTS THAT WERE JUST AS PASSIONATE ABOUT THEIR WORK AS I WAS ABOUT MINE.
While I loved every minute of pouring my heart into my personal brand, my cosmetics business and my client work, the financial struggle became real enough for me to pursue a full-time position. However, I made a promise to myself that in doing so I would not put my dreams and goals on the back burner.
IN FACT: I MADE IT MY MISSION TO WORK HARDER THAN EVER TO BE FINANCIALLY SECURE AND ENTIRELY IN LOVE WITH MY CAREER.
Fast forward to a year later where I've worked with everything from small brands to independent contractors to a fortune 500 company. I've spent time learning, honing my skills and growing in all aspects of life.
In all this growth I found myself questioning who I was, or who I was going to be, because it was time to shed the old Dheandra Nicolette skin. My desire to work for myself has always been real and so has my desire to help others. Dheandra Nicolette, 2.0 if you will, is the beautiful marriage of both those desires.